Copywriting
“I knew what I needed to do, and how to do it.”
EXPERIENCEAs a young and aspiring author, copywriting felt like the most effective way to turn my skills with the English language into a viable career path. Over the past several years, I've written copy for products, websites, catalogues, emails, ad campaigns, social media posts, and more. Due to my love for the more technical side of writing, I've also done plenty of copyediting along the way, revising copy to ensure proper structure, grammar, spelling, tone, and overall cohesion.
Product Copy
Product Development | Copywriting | Copyediting
Samples of products I’ve conceptualized, researched, developed, and written copy for. Most are within the beauty/cosmetics industry, and have been translated to French, Portuguese, and Arabic from my base English copy.
Real Care - Men
A comprehensive range of skincare products catered to men, and part of the wider Real Care brand. These products’ selling point is their ease of use and general simplicity, making them a viable option for men who find skincare routines too cumbersome and unappealing.
Luxury Avocado
A range of luxurious skincare products created with avocado oil. The family includes a lotion, cream, soap, two shower gels, oil, and a serum. All work to hydrate the skin and help treat facial imperfections.
Menthe Fraiche
A small range of menthol-based products that offer topical healing and anti-inflammatory capabilities. The menthol was a very crucial aspect of the product’s branding, and so a simplistic approach with the naming scheme and visual identity ensured effective positioning with the West African customer base.
My Family Care
A wide range of skincare products and beyond meant to cover most basic care needs for the entire family. The range is available in four variants, and contains a variety of products. The copy aimed to be clear, direct, and concise, with the branding focusing on multi-purpose use and family-friendliness.
Website Copy
Copy I’ve written, edited, and translated for various websites in the fields of beauty, technology, health, and more.
Entire website copy for Reality Cosmetics. Focused on minimalism, sophistication, and empowerment.
Entire website copy for Rimex Import/Export. Focused on clarity, professionalism, and industry competence.
Copyediting (sitewide) and copywriting for non-service pages. Focused on clarity, reliability, and industry versatility.
Entire website copy for My Meta Cosmetics. Focused on professionalism, competence, and technological innovation.
Copyediting and minor copywriting for Rodis Cosmetics. Focused on history, trustworthiness, and family-oriented values.
Copywriting, copyediting, and translation (EN-AR). Focused on simplicity, friendliness, and trustworthiness.
Brand Voice & Messaging
Snippets from comprehensive verbal brand identity documents I’ve created for various clients.
Developed the full verbal identity for Octopus IT, defining audience, tone, core messaging, and mission to align with its expanding full-scale IT work in the region.
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Accessible-professional. The tone should be professional and knowledgeable but clear and concise. The focus is accessibility; we will avoid technical jargon and focus on maintaining a professional tone that doesn’t confuse readers or talks down at them.
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Octopus IT Solutions aims to expand regionally, and eventually globally, to provide IT and security consultancy services to any business that utilizes systems or technology. In modern times, most businesses require some form of technological foundation, so the client base is ever-growing.
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Security: Octopus IT Solutions’ background and expertise in the world of information security and cybersecurity ensures that any IT service we provide is safe and secure. Years of experience allow us to guarantee top-notch protection for your establishment through the use of tried and tested guidelines and best practices. All our methods are backed by thorough, intricate procedures that maintain the security of your data and the safe operations of your systems with minimal downtime.
Reliability: Octopus IT Solutions is always present to help you manage your technology and better navigate the digital world. Our 24/7 customer support means that you can rely on us at all times to help keep your systems up and running. Octopus IT works hard to provide clear, quick, and effective support. We pride ourselves on its unmatched quality and total reliability.
Communication: We know that the digital world can be complex, and that technology can sometimes feel daunting. That is why Octopus IT Solutions prioritizes clear, comprehensible communication. With our IT consultancy services, we make sure to let you in on all the details in a straightforward and simplified manner. We don’t care for complex, ambiguous technical terminology; we want you to rest easy and trust us to take care of your business. We believe that the best way to do that is to show you the full picture with utmost clarity and transparency.
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Octopus IT aims to make secure, cutting-edge technology more accessible to businesses everywhere by offering clear, reliable IT consultancy and security services.
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Octopus IT Solutions was officially founded in 2021, led by an expert team of professionals with over 15 years of individual experience in the tech industry. Octopus IT's offerings gradually expanded from essential IT and networking services primarily based in Lebanon to a wide array of IT consultancy and security services encompassing the ME region and beyond. Despite the complexities of the industry, our professionals prioritize a work ethic centered on clear, reliable communication. Our focus is our clients’ business end goals, and how secure technology can help them achieve them in the simplest, most straightforward manner. Our clients choose Octopus IT because we help their businesses optimize their tech-based workflows in the most efficient way possible relative to those business goals, while also keeping security a top priority. At Octopus IT, we aim to utilize our clear, trusted communication methods to make the world of innovative, cutting-edge technology more accessible to businesses everywhere, all within a framework of reinforced total security.
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IT & Security Made Accessible
Clear, Reliable IT Consultancy
Trusted IT Consultancy
Developed the rebranding of B-modest Fashion to mark its eco-friendly shift.
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B-modest is a women’s fashion brand that prioritizes modest styles, comfortable functionality, and sustainable production. Our focus on timeless, high-quality designs made from eco-friendly materials allow you to look your best anywhere and anytime while making a positive impact on the planet.
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Modest fashion that expertly blends style, quality, and functionality, while inspiring positive environmental change.
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Core Traits: Quality, Functionality, Eco-Friendliness, Sustainability
Emotional Tone: Modest, Confident, Comfortable, Timeless
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It was founder Faten Fawaz’s desire to create a women’s fashion brand that was both modest yet stylish that led to the birth of B-modest. The modern woman is fashionable, productive, and ready for any occasion—this is what the brand tried to emulate. B-modest sought to create clothes that were functional in addition to elegant; clothes that had a timeless property to them, that you could and would want to wear to varying types of occasions.
The emergence of the Covid pandemic changed a lot of things for B-modest. It inspired a direction of positive change. We wanted to do our part for the world and for the environment. Thus came the decision to remake our brand into one promoting eco-friendliness and sustainability. All our clothing changed to become vegan and 100% cruelty free—our small part in promoting a safer, healthier world.
Developed the full verbal identity for MMA, an agency that connects advertisers and influencers in the West African region and beyond.
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Middle Man is the ultimate bridge between advertiser and influencer, making advertising easy for brands while simplifying the ad sponsorship process for influencers.
Middle Man connects advertisers and influencers easily and efficiently, providing a simpler, more streamlined ad sponsorship process for both parties.
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Facilitating Connection
In the Middle of Greatness
Straightforward, Streamlined Advertising
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Efficiency: For brands seeking to advertise their products, Middle Man provides efficient, stress-free work. It guarantees well-researched, highly effective advertising campaigns that get products to influencers with zero involvement on the side of the brand. Relax and allow us to handle the details.
Communication: Middle Man prioritizes crystal clear communication, ensuring that both sides of the advertising transaction understand their responsibilities and requirements completely. Influencers can trust that the details of their required advertisements are provided to the letter, eliminating the necessity for retakes and multiple cumbersome attempts. Transparent communication also guarantees swift work with a miniscule margin for error and smooth operation all around.
Security: Whether you’re a brand or an influencer, Middle Man ensures that all dealings performed through it are safe and secure. Brands need not worry about their reputation being put at stake, their products reaching incorrect audiences, or their brand being associated with unfavorable influencers. On the other hand, influencers are guaranteed competitive market rates, transparency in payments and fees, and associations with popular, legitimate brands.
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Middle Man facilitates advertising between brands and influencers. It connects brands with trusted influencers that can promote their products to relevant audiences, all hassle-free, while also offering influencers opportunities to earn money safely and securely by connecting them to popular, legitimate brands. Middle Man aims to simplify and streamline the advertising process by connecting individuals and companies clearly, effectively, and securely.